). He would stand up and draw circles on a white board to show us how we too could be free and living on the beaches of the world! We'd all take notes and make encouraging, enthusiastic comments to our prospect... who was lost in that maze of circles we knew and loved so well.
Does anyone else remember those days? Be very thankful that you do because we all learned a lot from the MLM giants. I bet you've still got your old Amway tapes too!!! Can you even imagine trying to do Amway on Monday, Wednesday and Friday and Shaklee on Tuesday, Thursday and Saturday??? Of course not! It would be impossible!
Today is the age of technology. Today we contact each other all over the world-in seconds by fax, by phone, by computer. We meet and greet our prospects by letter and postcard, by ads in magazines and newspapers and on the INTERNET. It used to be how we'd try to convince our mothers-in-law that they just needed to "get in" and draw circles and they would get rich! They took one l-o-n-g look at us and somehow were not convinced.
Today we are EXPERTS, because no matter how little we know when we get on the phone with someone who has requested our information, we know more than they do.
If we aren't quite ready to discuss the program ourselves, someone in our up-line is right there on the same call, smooth as silk... "We are here with Sue tonight on her calls, of course when you join us, we'll be right there helping you to!" On the computer, a person asking for information will get a letter from Sally in NJ, Mary in FL and Bill in North Dakota -- all giving testimonials on the company, the product and of course YOU, the sponsor! "We all work as a team on this one, friend! I had great results with Product X-and I'd be happy to share this information with all your people, too!" So what about multiple programs??? Back in the days, we bought soap and vitamins. Now we get our office, our food, our telephone service, our health products, even our vacations can be purchased MLM. As a distributor (today often known as IC-Independent Consultant or MA-Marketing Associate) you can purchase products at a lower cost even if you never intend to market the program!
Some programs just go hand in hand. For example, almost anyone who is in MLM now wants to purchase leads that is names, addresses and phone numbers of people actually looking for a business opportunity. This is a service and a product-that you should have available for your downline. Instead of sending your people to me for leads -- doesn't it make sense that they come to you?
Will a lead program jeopardize what you are doing with your primary company? Of course not, it can only enhance it! Sometimes people may actually make money faster in the lead program than in your primary one.
So what happens? They stay with you in both, of course, because obviously you know about these great programs and they certainly want to stay with the person who helps them to get a check!
Having more than one program can also make your prospecting so much easier. Suppose you and Elena have gotten to know each other. You are both in different nutrition companies you love. She says "I wish there was a way we could work together! It would be so much fun and we'd make a great team!" In the past it would be wishful thinking. Today, you can say , "Well, I understand why you are so excited about Company X. I feel that way about my company, too. I do have something you might be interested in though. Do you drink coffee? (...need good MLM leads?... a computer program to keep track of your downline? ...like the idea of earning free Long Distance Service? ...ever wish you could eat wonderful gourmet food and make money too?)
In the early days, we had product pick up from our sponsor's home... then our people would come the next day and pick up from us. There were deliveries to make and downline bonus checks to write. Today is soooo much easier. You introduce Elena to your coffee company for instance. She buys directly from them the only thing you handle is your downline report... and your check! Do you see how easily this can be done? Many of the heavy hitters in MLM suggest you work one program and work it hard! They knew more than I did -- they were heavy hitters, right? I built a large group in four countries, working from my bedroom office with my babies playing on the floor. The company went through a major upheaval and all my work was lost! All that time and money invested!
Gone!
So this time I searched for several companies that could be worked together, complimenting each other. I talked to some of my contacts from the old company and things started moving again. In less than 2 months working several programs we were back on track and moving forward again!
Sometimes I hear about how it can't be done or how I'll never make millions this way. That's OK. I don't need to make millions. But as I tell the naysayers, with the companies and uplines I have chosen I can easily expect financial freedom-and more importantly than that“ I intend to take a heck of a lot of people with me!!
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