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Who works with whom in the US search engine market?
Search engines and directories interrelate with other search engines, for instance, they share their database contents to cover more web pages. In addition, the search engines partner with pay per click search engines to supplement their revenue.
It's essential to know which search engines and directories work together. If you want to plan an effective search engine optimization strategy, you must know which search engines cooperate and who gets results from whom.
We've just updated the table that we compiled last year. It tells you which search engines and directories get their search results from whom.
This table will help you in your future search engine marketing efforts: if a search engine doesn't list your web site, you can try to submit to the partner engine which provides secondary or directory results.
| AllTheWeb |
Gets search results from FAST Search and paid results from Overture. |
| AltaVista |
Has its own database but gets directory results from the Open Directory Project and paid results from Overture. |
| AOL Search |
Gets normal search results and paid results from Google, as well as directory results from the Open Directory Project. |
| Ask Jeeves |
Has its own database but gets additional results from Teoma and paid results from Google. |
| Google |
Has its own database but gets directory results from the Open Directory Project. |
| HotBot |
Gets search results from Inktomi, directory results from the Open Directory Project and paid results from Google. HotBot can also display unfiltered search results from Ask Jeeves, Google and Lycos. |
| Inktomi |
Has its own database. |
| iWon |
Gets search results Google, directory results from the Open Directory Project and paid results from Google. |
| LookSmart |
Has its own database but gets additional results from Inktomi. |
| Lycos |
Gets search results from FAST Search, directory results from the Open Directory Project and paid results from Google. |
| MSN Search |
Gets search results from Inktomi and LookSmart. MSN Search is currently working on its own database. |
| Netscape Search |
Gets search results from Google, directory results from the Open Directory project and paid results from Google. |
| Overture |
Has its own database but gets additional results from Inktomi. |
| Teoma |
Has its own database but gets directory results from the Open Directory Project. |
| Yahoo |
Has its own human-compiled database but gets addition results from Google and paid results from Overture. Yahoo owns AllTheWeb, AltaVista and Inktomi so it will probably switch in the near future from Google to the results of its own companies. |
As of 1 January 2004. Note that partnerships and alliances change regularly in the search engine world. Disclaimer: This article does not constitute legal advice. Contact a lawyer for legal advice. You might have different laws in your country or state.
"Copyright by Axandra.com. Web site promotion software."
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